Beyonce’s surprise new album was released in the middle of the US sales week and without any specific promotion, but it is projected to sell an incredible 600,000 copies in its first frame.
The Billboard tracking week runs Tuesday to Monday, and with Beyonce’s eponymous fifth album released on a Friday, that means it will have only four days’ worth of sales going for it when next week’s chart is tallied up.
However, despite being released exclusively on iTunes, it is reportedly on course to have shifted an astronomical 600,000 copies in the US alone by the close of business tomorrow (December 16).
Beyonce in her new visual album (WENN)
To put that into perspective, the much-promoted Prism from Katy Perry sold 286,000 copies in its entire first week back in October, shortly after Miley Cyrus’ Bangerz sold 270,000. Lady Gaga’s ARTPOP managed 258,000 and Britney Spears’ Britney Jean sold 107,000.
Very few albums have sold more than 600,000 in a single week this year – although Justin Timberlake pulled it off at the start of 2013, when The 20/20 Experience sold 968,000.
Here in the UK, our sales week runs from midnight on the Sunday to 23:59 the following Saturday – so Bey’s new record will only have two days worth of sales to count towards its placement in this week’s rundown, which will be announced later today.
Celebrity fans have been all over the place for the LP – with Katy Perry and Demi Lovato among the stars who have voiced their love for it on Twitter.